In recent months, Spotify and Deezer have been implementing measures to restrict or demonetize 'noise audio' on their platforms. This article explores the steps taken by these popular streaming services to address non-musical content and protect artists' revenue. Find out how Spotify and Deezer are making changes to ensure fair streaming practices and promote a better experience for both listeners and artists.
Spotify and Deezer's Measures
Learn about the steps taken by Spotify and Deezer to address noise audio on their platforms.
Both Spotify and Deezer have recently implemented measures to restrict or demonetize 'noise audio' on their platforms. These popular streaming services are taking action to ensure fair streaming practices and protect artists' revenue.
Spotify has announced changes that will introduce a higher streaming threshold for noise tracks before they generate revenue. Currently, all Spotify tracks start earning revenue after 30 seconds of listening, but they will be setting a minimum length of 2 minutes for noise tracks. Additionally, Spotify is in talks to lower the value of non-artist noise audio, meaning they would earn less per stream.
Deezer has also pledged to tackle non-musical noise audio and intends to demonetize and remove these tracks from their platform. They plan to replace them with in-house content that doesn't generate royalties, allowing for greater payments to artists. Deezer has already collaborated with major music labels like Universal and Warner in France to generate greater payments for their artists.
Reasons for Targeting Noise Audio
Explore the reasons behind Spotify and Deezer's focus on non-artist noise audio.
The primary reason for targeting non-artist noise audio is that it lacks musical value and can be easily created. These types of tracks, such as whale noises, nature sounds, white noise, and static, are often used for focus or relaxation purposes. However, they have been exploited to game streams and exploit streaming revenues.
Both Spotify and Deezer have identified instances of noise tracks just over 30 seconds long being added to earn revenue. This practice diverts valuable streaming revenue away from artists and undermines the fairness of the streaming ecosystem.
Spotify's Changes to Noise Tracks
Discover the specific changes Spotify is implementing to address noise tracks on their platform.
Spotify's changes to noise tracks aim to ensure that artists receive fair compensation for their work. Currently, all tracks on Spotify start earning revenue after 30 seconds of listening. However, for noise tracks, Spotify will be implementing a minimum length requirement of 2 minutes before they can generate revenue.
Furthermore, Spotify is in discussions to lower the value of non-artist noise audio, meaning these tracks would earn less per stream. By making these changes, Spotify intends to discourage the gaming of streams and redirect streaming revenue to artists who create original music.
Deezer's Approach to Non-Artist Noise Audio
Learn about Deezer's strategy to tackle non-artist noise audio and support artists.
Deezer is committed to removing non-musical noise audio from their platform and replacing it with in-house content. This approach allows Deezer to provide a better experience for listeners while ensuring that artists receive greater payments.
By collaborating with major music labels like Universal and Warner, Deezer aims to generate more revenue that can be distributed to artists. This strategy not only supports artists financially but also promotes the creation of original music on the platform.